Task 0: Your Product
The MacDonald brothers' speedy system is the perfect example of matching a solution to a problem. A must-watch! (watch until
To organize the info regarding your product or service - use this form
Session 1: Your Brand
Watch the Branding Explained video to catch up with branding essentials.
Next, view Burger King's Chief Marketing Officer as he talks about how Brand Values fuel brilliant moves like the Whopper Detour and The Moldy Whopper
Session 3: Know Your Target Market
Watch this brand design must-have video for a quick drill down into the brand elements.
Next, watch again the Branding Explained video to inspire yourself with some great examples.
Session 4: The Brief
Watch the Whopper Detour video - a marketing masterpiece!
Next, check out the must-watch ad from match.com and enjoy storytelling at its best.
Ready to prepare your brief? Go for it!
Here is a good example for you to keep in mind while working on yours...