The Fashion Design Quest

with Naomi Maaravi, an international designer working with the biggest brands and an up-cycled fashion pioneer

INTRODUCTION

INSPIRATION

CUSTOMER

Anchor 1 introduction

INTRODUCTION

With a sewing machine in the kitchen and a laundry in the bathtub: Oliver Gemperle, a former roommate of Daniel and Markus Freitag, tells us how the FREITAG story began back in the early 90s.

A must read for creative, environment loving designers.

INSPIRATION

Look at the pic and try to guess the inspiration for Stella Mccartney's collection. What is it?

I challenge you to write down 5 options.

Click to see if you go it right.

Anchor 2 inspiration

Listen to Maria (Erixon) Levin, co-founder of Nudie Jeans and artistic advisor, sharing her story about the orange thread, her passion for denim, and how she fell in love with the beautiful Japanese Kaihara selvage.

CUSTOMER

Watch the legendary designer Jean-Paul Gaultier talk about his childhood and how it inspired him to design for customers that are "a little different" and his opinion - the most beautiful.

This is your customer brief

Use this article for further explanations on how to research your customer.

Anchor 3 customer

In this amazing scene, Miranda, editor of "Runway", America's most prestigious fashion journal, (Meryl Streep) sets Andy (Anne Hathaway) straight when she laughs at their debate over two seemingly similar belts.

Watch fashion storytelling at its best!