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The Fashion Design Quest
with Naomi Maaravi, an international designer working with the biggest brands and an up-cycled fashion pioneer
INTRODUCTION
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With a sewing machine in the kitchen and a laundry in the bathtub: Oliver Gemperle, a former roommate of Daniel and Markus Freitag, tells us how the FREITAG story began back in the early 90s.
A must read for creative, environment loving designers.
Vivienne Westwood may have one of the craziest stories in all of fashion!
Take the time to explore her punk-rooted history and current activism. Watch now!
INSPIRATION
Look at the pic and try to guess the inspiration for Stella Mccartney's collection. What is it?
I challenge you to write down 5 options.
Check out this video by Nudie Jeans sharing their passion for denim and their inspiring manufacturing process, taking into consideration every detail in the user experience.
Oakland high school student Zachary Fernandez made it to the finals on the first season of Project Runway Junior, then headed straight back to Oakland School of the Arts to continue his education as a designer.
His newest collection, Kathmandu, was inspired by recovery efforts in Nepal after the devastating 2015 earthquake. This must-watch video tells his story.
CUSTOMER
Watch the legendary designer Jean-Paul Gaultier talk about his childhood and how it inspired him to design for customers that are "a little different" and his opinion - the most beautiful.
VISION
In this amazing scene, Miranda, editor of "Runway", America's most prestigious fashion journal, (Meryl Streep) sets Andy (Anne Hathaway) straight when she laughs at their debate over two seemingly similar belts.
Watch fashion storytelling at its best!
Check out this amazing add by H&M demonstrating that storytelling is way more important than the fashion collection, when done at this level.
Hats off for this one!
The designer and LVMH Prize winner, Marine Serre, talks about "regenerated" garments and about the process behind them. Spoiler: not an easy one.
How does Marine Serre revive damages clothes?
EXECUTION
PLAN
Showtime!
Watch this video to avoid panic attack :)
It will help you review your process so far, refine if needed, and start the creation phase calmly.
PRESENTATION
The world of labels​
Metal labels, leather labels, PVC(rubber, silicone) labels, fabric labels, and TPU labels...
25 different types of labels in garments.
Check out the options and choose yours.
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